New Country Expansion Blog
In Search of 1 Million Farmers
In February 2022 myAgro launched the New Country Expansion department; thus far composed of only 3 people, this small team has a BIG objective: design a process that enables myAgro to prioritize, select, test, and validate new geographies in which to implement its activities.
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Published: September 5, 2022
In Pursuit of Potential
After preliminary research showed Nigeria, Côte d’Ivoire and Ghana to be the most promising countries to expand into, the next step for the NCE team was to conduct in-country research (ground truthing) to verify our findings.
Published September 12, 2022
And the winner is….
Once the field research was concluded in Côte d’Ivoire, Ghana and Nigeria, responses were collated in Excel format from which we created monitoring dashboards for individual country results.
Published October 1, 2022
Validating risky assumptions : the Lean Experiment
To avoid investing heavily in launching products in a new market the New Country Expansion team developed activities to validate risky assumptions which might prove to be incorrect later. This article details the process we used.
Published October 31, 2022
